Rapala Shad Dancer has a “Touch of Magic”

August 24, 2016

It takes a lot to impress a legend. But the new Rapala® Shad Dancer® is not only an “eye opener” and a “homerun,” says Al Lindner, it might just be another bait for the ages, right up there with the Shad Rap® and Original Floating® Minnow.


Sufix Invisiline Ice Fluorocarbon Gets Baits Down Fast

December 10, 2014

Get your bait to biters fast with new Sufix® Invisiline ICE Fluorocarbon. Designed with a low-stretch index for optimal hook-setting power, Sufix Invisiline ICE Fluorocarbon sinks four times faster than monofilament line, getting your bait to the strike zone faster when it counts.


Measure It Smartphone Fish Scale the perfect Gift for any angler

December 8, 2014

Show your friends on social media how big that catch really is… Joe Geringer is the creator/designer of this innovative product and more. He’s been a Product Developer for 23 years.  Design is a passion of his, and in the summer of 2012 he was working on a completely different product category, trying to solve a problem in measuring something on an iPhone. It then dawned on him, that he can…


DuraSafe Trolling Motor Locks

April 28, 2014

DuraSafe, an innovator and manufacturer of marine locks and towing systems, has added two more bow mount models to its line of specialty trolling motor locks. The new motor-specific locks include the Trolling Motor Lock for Minn Kota® Edge and the Trolling Motor Lock for Minn Kota Fortrex. Both locks secure the motor to the mount giving users peace of mind when they need to leave it unattended.